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When deals stall, it’s often not because your solution is weak—it’s because Finance doesn’t trust the math. The CFO Persona Pack is a set of drop-in appendix slides designed to make your economic case defensible, auditable, and approvable.
Instead of single-point ROI claims (which trigger skepticism), this pack gives you range-based ROI visuals, an assumptions ledger with ownership and sources, and a simple way to show “what would need to be true” for the baseline case to hold. It also includes budget gating slides so spend follows evidence—ideal for organizations that prefer staged approvals over big upfront commitments.
Use this pack in meetings when you hear: “Show me payback,” “Where did these numbers come from?” or “We can’t approve the full budget yet.” It’s built to reduce finance objections in real time and accelerate internal sign-off.
When deals stall, it’s often not because your solution is weak—it’s because Finance doesn’t trust the math. The CFO Persona Pack is a set of drop-in appendix slides designed to make your economic case defensible, auditable, and approvable.
Instead of single-point ROI claims (which trigger skepticism), this pack gives you range-based ROI visuals, an assumptions ledger with ownership and sources, and a simple way to show “what would need to be true” for the baseline case to hold. It also includes budget gating slides so spend follows evidence—ideal for organizations that prefer staged approvals over big upfront commitments.
Use this pack in meetings when you hear: “Show me payback,” “Where did these numbers come from?” or “We can’t approve the full budget yet.” It’s built to reduce finance objections in real time and accelerate internal sign-off.
