As a marketer, business owner or senior manager, you know the value of a great customer value proposition. But because business gets busy, refreshing these can often be forgotten. And you're not alone - a 2016 study by KISSmetrics highlighted that 54% of businesses do nothing to optimise they value propositions. So we put together a proven process to bring you value proposition into 2017. We stress test your value proposition and build it up to be clearer, simpler, and stronger.
Our proven process involves
- building your customer personas (if you don't have these) with you,
- using these to create clear and simple value propositions,
- then focussing on customer effort reduction.
All with the goal of increasing your sales and your chance of success. Click below to find out more.