the break point
Are you constantly searching for better ways to improve business performance? In business we all know it starts and ends with customers. Whether you are in the retail business, or a regulated business looking to grow value in a shrinking market, Break Point can help you create new value.
We have simple strategies to improve:
- customer retention
- customer acquisition
- product and service development
- product/service sales and marketing
- brand management
- continuous innovation development
Together we can get to break point, and smash through it.
customer growth
Break Point consultants have real world customer retention & acquisition strategy experience, gained working in companies, not on them.
competitor positioning
How do you stack up against the competition. And what new competitors are potentially coming at you? We provide an external perspective on where your company stands against the competition and what you can do to win.
SENIOR EXECUTIVE TOURS
Looking for inspiration & new innovations? Let us arrange a global tour, accessing innovation hubs and conferences around the world relative to your industry.
The Break Point team has extensive experience across a range of industries. Our core focus is the Energy, Technology, and Finance industries.
Within the Energy industry we have experience in:
- new retail business models - our Principal Consultant was on the team that developed Powershop in New Zealand
- retail customer retention & acquisition strategies & implementation
- competitor analysis - mapping your business against your competitors, new and emerging
- emerging technology review and marketing
- Brand creation and management
- Customers insights and data segmentation
- Network marketing communications
- Social media strategy and implementation
Within the Technology industry we have experience in:
- senior executive innovation tours
- enterprise asset management
- technology partner management & leveraging
Within the Finance industry we have experience in:
- retail banking customer retention & acquisition strategy
- retail banking sales and marketing
- retail banking product development
- Merger and acquisition change management and employee communications
- Talent retention and employee value propositions
- Brand creation and management
CONTACT US: email contact@breakpoint.nz
WHAT WE DO
competitor analysis
Its one thing to understand your core competancies, but how are you positioned against your main competitors? We provide an independent assessment of your competitors, and how your company stacks up against them. And of course, recommendations on how you can win.
EXECUTIVE INNOVATION TOURS
Feel the need to see what's going on in your industry, or similar industries throughout the world but don't have the time to organise it? We put together global innovation tours tailored to your needs (technology, customer growth, retention etc).
Customer Strategy & Marketing
Not all customers are created equal. Identifying, targeting and focusing on the highest value for your product/service delivers higher margins for less effort. We provide detailed customer insights combined with value analysis, matched to your organisational capabilities
Sales
Marketing without sales is just content. Marketing coupled with a powerful and systematic sales capability is market differentiator. We focus on the development of a Challenger sales culture, using the latest thinking from CEB.
sustainability
Sure recycling in the office and reducing waste feels good, but how can you make the biggest impact for the highest value, thats good for your customers, the planet and your company? We work with you to identify and force rank those sustainability activities that will generate the highest return.
technology partner management
Fortune 500 technology partners can be daunting. Yet they have massive research and development capabilities and thought leadership, just waiting for you to tap into. We co-ordinate this on your behalf, getting you the most value from your technology partners.
technology INNOVATION
In the rapidly changing technology industry new products and services come along every day. Making sense of this and aligning it to your organisations strategic direction is no easy task. We work with you to identify and assess those technologies most likely to create the highest value, giving you more comfort in your decision making.
ECOMMERCE ENGINE DEVELOPMENT
It's not enough in 2017 to have an amazing website, you need to fuel the heart of your online presence with traffic that turns into paying customers. At Breakpoint we have a proven ecommerce engine development process that creates an online sales funnel, generating revenue for your business. Using best of breed cloud based software solutions, we bring together core ecommerce elements to turn visitors into customers.
