2016 was another year of high churn in NZ, with new retailers taking share with their innovative and new customer value propositions. But it wasn't all one-way traffic. Some incumbent retailers fought back with their own innovative offers. This report reviews the top 11 performers, the tactics they employed, and most importantly, their results.
What's included in the review brochure:
- High level summary of the report
- Table of Contents
- List of Figures
- Sample Figures
- Ordering information
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AUTHOR
This report was written by Nigel Broomhall, Principal Consultant for Break Point NZ and Break Point Australia, and VaasaETT Associate Expert. With 14 years direct market experience, this report is written from the perspective of a sales and marketing leader with a deep understanding of what drives customer and company value today.